Wallflowers Press is designing a 300+ page book on the Histories of Newark: 1758-2008. We got a nice writeup in the Wilmington News Journal. The bike riders featured are worth a bit of the story.

As the ‘citizen photos’ part of the project was just getting started we hadn’t had a lot of publicity or word-of-mouth advertising happening. We had gotten the Wilmington News Journal to send down a reporter and a photographer on Friday, April 30 (our first day of shooting). They came at 5:00.

And it was dead at the photoshoot when the News Journal got there.

Ray was standing outside trying to find anyone to come in and be in a photograph. All of a sudden a group of about 25 bicyclists were coming down the street and holding up traffic. They took up the complete width of Main Street. Ray walked out and tried to talk with them while they rode by trying to get them to come in to do a photo. Not much enthusiasm for it at that point.

About 20 minutes later and our photoshoot was still just as dead the group circled back down the street in front of the building we were were holding the photoshoot. This time Ray went right out into the middle of the street to force them to listen to his story. “Be in the photograph and we’ll promote your cause.”

So they came in. We think the article pays off the promotion promise. Their group is called “Critical Mass.”

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