Studio projects Tuesday February 09 2010 11:46 pm
Bravo cards
Several of the greeting card designs we sell are handrolled coupled with standard letterpress printing, most notably the Monogram cards designed and handrolled by Jill.
Ray has been working on a set of handrolled Thank You cards and you can see a sample from the first run below.

Because of the handwork, these cards take a lot more time than the normal letterpress printed greeting card. This one uses a handrolled background of burgundy and black. The gold text, at least for this first run, was printed on our Vandercook SP-15. The thin lines in the reversed out white type are quite difficult to keep clean when you are handrolling, but we are getting our technique and speed down.
We were trying to keep the cards generally in the same tonal range and the angle of the handrolling the same. Below are two more cards from the set to show some of the differences in the cards. We sort them before we put them in boxed sets to make sure they aren’t radically different as they can often be over a couple hundred cards.

We produced this first set with this color scheme to target a specific retailer, but will be experimenting with other options. If there is a call for it, we could offer specific color combinations with a minimum order.
We haven’t set a suggested retail price yet, but will likely be around $6 a card or $45 for a box of 8. While not cheap they are nicely individual with each card being a bit different from the ones even printed right before and after it.
We’ll have these for the National Stationery Show in New York City, May 16-19. We’re in booth 2767 for anyone visiting the show.
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