Monthly ArchiveMarch 2011
Studio projects Wednesday March 09 2011 03:27 am
As the new president of the Chesapeake Chapter of the American Printing History Association Ray wanted the first meeting of the year to wake everyone up. Russell Maret, is going to speak on Friday, March 11 at the Library of Congress. Lead Graffiti wanted to do the poster / keepsake for the event. Here is the description of his talk.
Visionaries and Fanatics is a high-spirited rant about the need for new, proprietary type design in the twenty-first century private press. Leaping off from an investigation of proprietary type design as a distinguishing characteristic of the early private press movement, Maret examines the state of contemporary lettering through the lens of well-intentioned corporate hood-winking, megalomaniacal alphabetical Imperialists, and post-sovereign web-borne pixels. From this alpha-historical muck, Maret fashions a vision of the future private press.
Here is our typography for the 22″ x 13″ piece with a visual interpretation as to the nature of the talk. The first 30 at the talk get a copy poster. We’ll even sign it if you like.
Studio projects Wednesday March 09 2011 03:14 am
Normally we wouldn’t make a big deal about printing something someone else designed, but we’ll make an exception in this case. This was done for an advertising agency for the Sprout, a television Network for very young kids.
The job was for 500 calendars, 11″ x 17″, 13 sheets, wirebound, using a total of 10 colors, and 37 runs. We set out to print it on our Vandercook Universal III (automatic delivery) and SP-15 and started the first of 19,800 impressions. We got to impression #20 (of 19,800 remember) and our Universal III just died. We fooled around with it for a few hours, but it was clear that was some major problem. We called a friend and asked if we could borrow his Vandercook 4. We had 16 days to finish the job and our scheduled only allowed for two days of flexibility.
We got it done and the client loved it so much they wanted another 100. Hmmm.
Printing those large background areas in a nice solid was really difficult. We ended up needing someone to stand with us and ink the press after each impression get enough ink on it. The secondary colors were less of a problem. So, after about 25,000 impressions and 2,500 pounds of paper later, we had calendars.
It is one of those jobs that really pushes you. Normally, if we were doing a job like this ourselves we would likely tend to avoid that large, solid color. Having to do it for someone else made us learn some new technical information. Very nice.
Studio projects Wednesday March 09 2011 02:39 am
This is a pretty easy letterpress job, but the outcome is really fun. Bright Orange Thread designed our website, which we love. We swap printing for what is probably too many ongoing questions about site maintenance. We just printed a new business card for their new partner. Tray does the sewing which make it interesting that he can do that along with keeping our Intertype and Heidelberg windmills going.