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Studio projects Saturday January 05 2013 05:57 pm

Yuengling Boxcards competition

A friend the other day brought us the packaging for 50 cases of Yuengling beer for us to use for Lead Graffiti Boxcards. So we trimmed them down to get them ready for printing.

Boxcards are greeting cards we print using recycled packaging. Here is a photo of a group of cards printed from 12-packs of Coca-Cola.

Below is the design of three other cards to give you a clear idea of how the text looks. To us it takes the right balance of word length so you get a nice texture between the scale of words with the typography. They are always the same typeface which I suspect is a solid rule.

This first one is about the longest one we’ve done. The type needs to be fairly large on the A2 card (5.5″ x 4.125″). We like these first two a lot.

Notice that we used the recycling logo on one, so it doesn’t always have to be words.

It cannot be negative toward Yuengling, beer, drinking, etc. Do keep in mind the backgrounds are all Yuengling beer in this instance.

Go to our Facebook page and suggest something to print on our Yuengling Boxcards. Enter as often as you like, but each entry must be submitted as a separate comment to the Facebook listing. Like us while you are there.

If you come up with our favorite, we’ll give you a Lead Graffiti poster and a box of cards with your text on them. Your idea needs to beat our ideas to win.

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